AWU – Another Way
“Another Way” is the thirteenth track on AWU’s acclaimed Sounds Of Heritage album. Produced by Rody, the song moves away from the more outward-facing themes of ambition, identity and cultural expression found elsewhere on the project and presents a more personal side of AWU. It explores love, emotional uncertainty, relationship tension and the desire to find a better way of expressing affection.
The song was released as part of Sounds Of Heritage, an album through which AWU explored his roots while developing his signature Kossa-Fusion approach, blending elements of Makossa with Afrobeat and other contemporary African sounds.
Story and Meaning
“Another Way” tells the story of someone trying to understand and repair a complicated romantic relationship. AWU presents a relationship where affection is still present, but communication has become difficult. There is insecurity, emotional distance and frustration on both sides, creating a situation where both partners appear to want reassurance and greater attention from each other.
At the heart of the song is AWU’s desire to approach love differently. Rather than allowing misunderstandings and negative emotions to continue creating distance, he expresses a willingness to communicate his feelings more openly and find another way of showing love.
The song’s emotional character comes from this balance between vulnerability and reassurance. AWU acknowledges moments of insecurity and misunderstanding while making it clear that the relationship remains important to him. The result is a relatable love song about recognizing problems, expressing emotions and trying to rebuild connection.
Music and Production
Produced by Rody, “Another Way” carries a contemporary Afrobeat/Afrosounds character while fitting naturally within the broader musical identity of Sounds Of Heritage. The track is approximately 3 minutes and 17 seconds long, with Shazam listing it at 95 BPM.
The production gives AWU room to focus on the emotional narrative rather than relying solely on a high-energy arrangement. His delivery moves between English and Cameroonian Pidgin expressions, reinforcing the conversational quality of the song and giving the relationship story a distinctly contemporary Cameroonian character.
Place Within Sounds Of Heritage
“Another Way” occupies an important position on Sounds Of Heritage because it demonstrates the breadth of AWU’s musical and lyrical approach. While the album is strongly connected to heritage, Makossa and AWU’s Kossa-Fusion concept, the project also explores personal experiences and everyday emotions.
As track 13, “Another Way” comes after the “Levels Remix” featuring Orijina Mara and before “Owe,” placing it close to the final stretch of the 15-track album. The album was released under Deekay House / Numero Eight, with distribution by Africori.
Official Audio
AWU’s official artist channel published “AWU – Another Way (Sounds Of Heritage Album)” on September 6, 2022, providing an official presentation of the album track.
The song is also available through major digital music platforms. Audiomack lists the original album release as November 12, 2021, while later digital catalogue versions carry a July 12, 2023 release date under DeekayHouse Entertainment.
Project Details
Artist: AWU / Awu
Song: Another Way
Album: Sounds Of Heritage
Album Track: 13
Producer: Rody
Genre: Afrobeat / Afrosounds
BPM: Approximately 95
Duration: Approximately 3:17–3:18
Record Label: Deekay House / Numero Eight
Distributor: Africori
Official Artist Channel: AWU
